Our mission is to eliminate the criminalizing stigma around abortion one t-shirt at a time. We are occupying a light and apology free space in a conversation that even in the left is fraught with guilt and secrecy. We are committed to a repossessing of our own narratives and pull it back from the dominant extreme right wing "sin" perpsective which continues to justify legislating the torture and death of abortion seeking people.  We are broadening the spectrum of this conversation by inhabiting a joyful and authentic place in regards to our own experience with abortion, we hope to inspire others to do the same. We know access to reproductive services are a basic and normal human right. 


 A design and strategy conceived in 2015 by artist Viva Ruiz , born as a response to the catastrophic closing of abortion clinics throughout the US.